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You are here Home Latest-Issues Winner of the award for the most inappropriate slogan for 2020 goes to KFC

Winner of the award for the most inappropriate slogan for 2020 goes to KFC

Date Published: 25 August 2020
Published by: KFC

The home of the world’s favourite fried chicken ‘fesses up to slogan being a bit ‘offbeat’... for now and the use of Its Finger Lickin’ Good will be paused in advertising around the globe from today:

Our It’s Finger Lickin’ Good slogan has been around for 64 years, which is impressive for a brand in this day and age. We’re firm believers that there’s one simple reason it’s become so famous: because it’s true. Our chicken is, quite simply, Finger Lickin’ Good. Whether it’s the perfectly cooked chicken on the bone, or the secret recipe of 11 herbs and spices, we’ll never know. But the idea of even one little bit going to waste is no joke.

Think we can all agree, this year has been like no other and, right now, our slogan doesn’t feel quite right. So, for that reason, we’ll be pressing pause on using it in our advertising, for a little while.

“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.” said Catherine Tan-Gillespie, global chief marketing officer at KFC.

“For close to 50 years, the people of Mzansi have come to know the words - ‘It’s Finger Lickin Good’.  But today we face a very different world - one where we have had to reinvent ourselves as a brand to mirror this. In the midst of this though, Mzansi’s most loved fried chicken is not going anywhere. In fact, we plan to have some fun with this change in branding where consumers can be sure to see some interesting things from their favourite fried chicken brand over the coming weeks!” says Suhayl Limbada, Marketing Director at KFC South Africa.

In all seriousness though, whilst we’re taking a moment to have a little fun, rest assured we’re still going to be providing Finger Lickin’ Good chicken and a responsible experience for our amazing team members and guests around the world.

And for all those fans, don’t worry - the slogan will be back. Just when the time is right.