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FUTURELIFE® launches naturally wholesome whole wheat porridge

Date Published: 27 October 2021
Published by: FutureLife

Options for breakfast just got a whole lot more nutritious with the launch of NEW FUTURELIFE® Smart food™ WHEAT. Set to become a favourite for the entire family, the new whole wheat porridge variant is naturally high in fibre, packs in a whopping 19 vitamins and minerals with every bite and has 50% less sugar than South Africa’s leading whole wheat ready to eat cereal (as at May 2021).

Angela Leach, the Head Dietitian for FUTURELIFE® says the new porridge has developed an additional offering to meet South Africa’s increasing demand for food that is wholesome and healthy. “Until now, there hasn’t been a FUTURELIFE® whole wheat porridge variant available for Individuals who are looking for the goodness this special grain offers. You see, when grains are refined, the bran and the germ are removed but NEW FUTURELIFE® Smart food™ WHEAT uses the entire grain with all the components intact,” Angela explains.

All the goodness from the whole wheat – the germ, the bran and the endosperm – are retained which gives the NEW FUTURELIFE® Smart food™ WHEAT a naturally higher fibre content. Angela says that the bran and germ are also a great source of antioxidants, vitamins and minerals, all of which play a vital role in supporting good health.

Quick and easy to mix as either a meal or shake, NEW FUTURELIFE® Smart food™ WHEAT naturally contains the essential proteins, vitamins, minerals, antioxidants and carbohydrates that whole wheat delivers. Each 50g serving provides 25% of your daily fibre requirements* and the new porridge variant also contains the functional ingredient MODUCARE®, a daily immune supplement which helps support your family’s well-being from the inside out.

“In addition to the natural nutrition in NEW FUTURELIFE® Smart food™ WHEAT, we’ve also deliberately reduced the amount of sugar in the porridge, making it ideal for moms who are concerned about their family’s sugar intake,” Angela adds. “So, whether it’s eaten alone or boosted with tasty toppings such as yogurt, nuts and fruit, NEW FUTURELIFE® Smart food™ WHEAT delivers a nutritious and delicious meal that will fuel the whole family.”

Listening to their customers has always been one of the hallmarks of the FUTURELIFE® brand and this has played a key role in their success in developing its versatile range of nutritious cereals and snacks. The company’s ability and agility in keeping up with the changing needs in the marketplace has made FUTURELIFE® one of South Africa’s favourite functional food companies.

“At FUTURELIFE®, we’re always looking for ways to innovate our much-loved brand and excite consumers with new, nutritious options and flavours,” says Angela. “With the launch of our NEW FUTURELIFE® Smart food™ WHEAT, we are increasing our range and giving people more opportunities to make informed decisions about what they choose to eat.”

NEW FUTURELIFE® Smart food™ WHEAT is available from all leading retail outlets in two packaging options, either a 500g box or as convenient individual 50g servings that can be easily tucked into handbags, schoolbags or briefcases to be enjoyed as a meal or a snack on the go.

For more information, please visit www.futurelife.com

 *As per the European Safety Authority, 2010 scientific opinion on dietary reference values for carbohydrates and dietary fibre