Date Published: 06 March 2020 Published by: FACTS FOOD AND ALLERGY CONSULTING AND TESTING SERVICES
As we enter a new decade, several new product development trends can be seen; among these are the use of Agtech, as well as the creation of smaller-portion foodstuffs designed for solo living individuals, to minimise waste.
However, some new trends (and the resultant products) may present new opportunities for fraud – and with our current economic state, fraudulent activities in South Africa are likely to increase. Table 1 below details examples of fraud that may occur in 2020, based on these trends.
These emerging trends, both new and continuing from last year, include alternative-protein-source foodstuffs, use of exotic ingredients in food, and the creation of sustainable choices – as well as the integration of botanicals, to calm the increasingly stressed-out consumer.
Potential Fraud Category
Claiming ‘high in protein’ when not substantiated by the regulated scientific analysis.
Use of allergenic soya protein instead of pea protein, to cut cost.
Inclusion of harmful protein-enhancing ingredients such as melamine, to increase protein content without adding the advertised source, thereby cutting costs.
Country-of-origin statements omitted from packaging. i.e. advertising that a product comes from a specific region or country when in fact it comes from elsewhere.
Organic, vegan, religious and ethical claims that are not validated.
Foodstuffs for stressed-out consumers
Claimed levels of CBD and other botanicals present in products, when they are lower or non-existent.
Unsubstantiated health claims for CBD and other botanicals present in products.