Kwanalu, the KZN Agricultural Union, has this month launched their ground breaking Kwanalu Women in Rural Entrepreneurship programme (WIRE), a platform to provide women in rural entrepreneurship with knowledge, skills and tangible opportunities to support themselves and their communities, and to sustainably participate in the agricultural value chain. The programme also coincides with the launch of Kwanalu’s Youth in Rural Entrepreneurship programme.
Kwanalu believes that rural women and the youth hold the key to alleviating poverty, the growth of job creation and to developing food security, in rural areas of South Africa.
Both programmes, headed up by Dr Kathy Hurly, are the first of their kind in the South African agricultural landscape and will see women and youth in the sector, and beyond, interact on the platform, and be directly linked, with producers of technology, insurance, services, extension, training and education and new and potential markets.
“The tragedy of the COVID-19 pandemic has projected digital tools into every home and workplace, with every sector rapidly transforming into the digital age. This provides agriculture with an excellent prospect to leverage the digital wave, and we at Kwanalu have identified this opportunity,” said Hurly.
The platforms are building on the success of the 2020 Kwanalu Women in Agriculture Webinar, which saw 307 registrations and 116 groups of women come together with the intention of creating a valuable network of women in the sector to connect, collaborate, inspire and learn from one another.
“The Women in Agriculture webinar demonstrated the desire by rural women in agriculture to learn to be better business owners and successful entrepreneurs, and to successfully participate in the broader value chain,” said Hurly.
Kwanalu will use the digital platform to unite women and youth in the sector but the fundamentals of entrepreneurship will be embedded at ground level by bringing the right partners, collaborators and funders together. Through the clustering of groups, either geographically or based on market opportunities, the platform will provide for critically-needed in-field knowledge exchange, skills sharing and allow for appropriate scales to be reached effectively.
“The voices of women and the youth are not heard clearly enough, and this platform will link rural women and youth to opportunities in agriculture that will disrupt and transform the sector. We at Kwanalu, are extremely excited to be launching this platform and to build upon the success of our Women in Agriculture campaign” said CEO of Kwanalu, Sandy La Marque.
For further information on Kwanalu, visit the website www.kwanalu.co.za