UltraMel custard launches full cream milkshakes in 3 delicious flavours – Vanilla, Chocolate & strawberry
Everyone has their favourite UltraMel custard moment, reminiscent of all the great memories created with friends and family for generations. Having enjoyed 5 decades of being Mzansi’s favourite custard, it’s time to shake things up with Ultra Mel’s new and exciting full cream milkshake variants.
Social media has been abuzz with the question “How do you UltraMel?” … Red or green jelly? Vanilla or cinnamon? Hot or cold? Malva or Trifle? Big or small spoon? However you UltraMel, everyone has memory-filled stories to share.
If the original UltraMel is anything to go by, it’s time to indulge in great tasting milkshakes and create some more memories, whether you’re in the streets of eKasi or the suburbs of Sandton. No matter which flavour moves you more, chocolate, vanilla, or strawberry, you’re bound to find a firm favourite. The new thick and creamy range will be sure to deliver joy in every drop!
“We’re excited to be introducing South Africans to the new way to UltraMel – bringing all of the exceptional taste heritage you’ve come to love over the last 50 years into this new, fun, anytime treat.” said Lazola Dali, Marketing Manager: Local Icons, Danone Southern Africa.
With the iconic brand celebrating its 50th Birthday this year, the new product launch marks an important milestone for the UltraMel family and is a great prelude to the astounding anniversary.
The new UltraMel Thick & Creamy Milkshakes are convenient and embody a rich, delightful taste that allows for an anytime and any occasion treat– from school lunches to Skhothane AGMs or a sho’t left with the mates; even uGogo noMkhulu don’t have to wait for Sunday lunch to enjoy their next custard treat.
With a long shelf life, you can have a few of the 275ml milkshakes stocked up for those daily on-the-go moments. Packaged in 70% recycled PET plastic and priced from R15,99, this new range is available nationwide at all leading supermarkets and even your nearest fuel station.
After 50 golden & creamy years, Mzansi’s families have a tasty new way to “Ultra Mel” and enjoy their favourite dessert – old school or new school; glug or straw; spoon or shake… either way, it’s certainly still the tasty experience of joy in every drop that you have come to love.
1l Custard: Vanilla, Vanilla Flavoured – No Added Sugar, Vanilla Flavoured with Cinnamon, Lactose Free
125ML Mini: Strawberry and Banana
275ML Milkshake: Vanilla, Chocolate & strawberry
About UltraMel: UltraMel custard has been a South African favourite for almost 50 years. Our creamy, thick and ultra-smooth blend of the finest vanilla makes it the perfect 100% treat to serve at every occasion. Whether you serve Ultra Mel hot or cold, over jelly or pudding or maybe even on its own, every spoonful is delicious and decadent.
About Danone: Since 1995, DANONE SOUTHERN AFRICA (www.danone.co.za) has been dedicated to bringing health through food to as many people as possible. As a leading food and beverage company selling Essential Dairy Products (Inkomazi, Nutriday, Activia YogSip, DanUp, Mayo and Ultramel), Plant-Based Products (Alpro) and Specialised Nutrition through their Nutricia brands, Danone aims to inspire healthier and more sustainable eating and drinking practices, in line with its ‘One Planet. One Health’ – a vision which reflects a strong belief that the health of people and that of the planet are interconnected.
To bring this vision to life and create superior, sustainable, profitable value for all its stakeholders, Danone with its 100 000 employees operating in 120 countries have defined its 2030 Goals: a set of nine integrated goals aligned with the Sustainable Development Goals (SDGs) of the United Nations. Danone commits to operating in an efficient, responsible and inclusive manner; it holds itself to the highest standards of doing business, as reflected by its ambition to be the first food multinationals to be B Corp certified.