Orbit SA released a new Ad which does an incredible job at creating hype, excitement and humour around life post lockdown.
For the past 18 months South Africans have been fantasizing about life post lockdown, and now that the country is fully engaged in the vaccination programme, it seems within our grasp. We are finally entering a space where we can start seeing the light at the end of the tunnel and get motivated to immerse ourselves into living our best lives yet. This ad depicts the moment when lockdown comes to an end, in a humorous, exaggerated way that gives South African’s a much-needed boost of hope, that (responsible) socialising is indeed on the horizon.
Excitement and thrill for a return to normality is shown in a variety of scenarios, including a man who resembles a caveman eyeing out a pack of Orbit when it’s announced over the radio that it’s time to see people again, a woman rising from a mountain of old pizza boxes, a toilet paper hoarder peeking out skeptically from behind his door, and people running like their lives depend on it, to finally embrace one another in open air.
This ad demonstrates Orbit’s ability to give us that ‘Zing’ and confidence needed for when it’s time to finally emerge from lockdown. The purpose of the ad is to instill a sense of excitement after a very dark period, and to send out a message that Orbit is there to assist in making one feel fresh and ready, no matter the situation. According to Andi Wright, Marketing Director at Mars, “The whole aim of this advert is to boost the mood of those watching it and bring back that energy that most of us left behind in 2019. Gum instantly makes one feel fresh, and after 18 months of limited interactions, fresh is what we want to feel.”
Here’s to seizing the moment and living life to the fullest!
