When Perdeberg Wines launched its 250ml can of its popular easy-drinking and fruit-driven Soft Smooth Range (SSR) in red, white and rosé amid lockdown restrictions in 2020, it was appealing to the aspiring wine enthusiast and those with a developed wine palate. The zebra-print can wine drinkers have come to know and love has just received a new look in time for the warmer weather as South Africans embrace that ‘on the go’ lifestyle that is synonymous with summer.

You’ll still find the easily recognisable and unmistakably stylish stripes associated with Perdeberg Soft Smooth Range wine, however, the bolder stripes have been softened to a grey and white. It’s the same wine, just with an updated design.

Inviting wine drinkers to ‘Join the Soft Smooth Revolution’ towards more fun, versatility and sustainability, SSR is perfectly convenient as the lightweight can format means the wine can be easily carried for picnics outside, and with no bottle opener or additional glassware necessary it’s the obvious choice when stopping by to see friends. And thanks to SSR being the perfect base for wine cocktails, it’s the preferred pre-drink before heading out to paint the town…well, red, white or pink.

Aluminium cans have a smaller carbon footprint than glass bottles, using around 68% recycled content and not requiring paper or water for labelling.

Open a can to pair with a delicious pizza, a summer salad, or a good old-fashioned braai.

The Perdeberg Soft Smooth Range in a can is available in red, white and rosé and is stocked in selected retail and liquor outlets nationwide.

For more information on Perdeberg Soft Smooth Range and additional cocktail options, please head to https://ssrwines.co.za/