Suncamino Floral Rum, the world’s first floral infused rum has officially launched in the UK. Conceived in Cape Town, this award-winning local rum is brought to the UK and exclusively distributed by 31DOVER, Spirits Retailer of the Year 2020 (The Spirits Business Awards).
Suncamino is distilled in Barbados and aged for up to 8 years in ex-bourbon oak-barrels before it arrives in Cape Town. It is then further matured and infused with the natural extracts of hibiscus, honeybush and orange blossom. The result it a gold, smooth rum with a lush floral finish.
As rum grows in popularity across the world, and discerning drinkers seek out craft spirits and experiences, founders, Stewy van der Berg and Inus Smuts, created Suncamino Rum to inspire adventure. The name means ‘journey to the sun’ and is a fitting name for adventure seekers and lovers of the outdoors. Suncamino aims to reinvent rum and lead the category beyond the nautical themes and pirate stories of the past.
Says van der Berg: “We wanted to bottle and share the feeling of Cape Town where wild, picturesque landscapes meet an eclectic mix of cultures, tastes, sounds and sights. When people drink Suncamino, they do so because they want to become a part of a lifestyle that’s represented by the brand – one that is centered around creativity, individuality and adventure.”
Creative Director, Smuts, explains how they plan to make a splash in the UK market: “We want to build something with our consumers that will inspire moments of storytelling, create value and make a difference. We are very fortunate to have 31DOVER to fast-track our UK distribution, a passionate brand team, and some great strategic investors, including the likes of Mark Barnard, serial investor and ex-CCO of Diageo-Global.”
Suncamino Floral Rum stood out significantly out of 100’s of international craft rum brands during the selection process, due to its incredibly beautiful flavour profile, and strong brand presence. It appeals to the gin drinkers with its floral aspect, the whisky drinkers with its oak-aged character, and the rum drinkers with its innovation within the category. It offers an alternative for those looking for craft credentials in another spirit category, encapsulating the essence of summer with a unique Capetonian flavour.