FUTURELIFE®, South Africa’s fastest-growing cereal brand, is celebrating the launch of an exciting new addition to its product line-up, FUTURELIFE® Smart Food™ Peanut Butter Flavour. The introduction of the Peanut Butter flavour variant in the 500g Smart Food™ range comes in a limited-edition promotional pack, adding an extra layer of excitement to the launch.

According to Keegan Eichstadt, Marketing Manager at FUTURELIFE®, the new Peanut Butter flavoured Smart Food™ is guaranteed to captivate the taste buds of South Africans. He says, “The peanut butter market in South Africa continues to flourish exponentially, presenting a significant opportunity for our brand. With its positive nutritional benefits and wide appeal across a diverse demographic of households, we are confident that the new Smart Food™ flavour will be a welcome addition to our cereal category.”

Eichstadt explains that the introduction of FUTURELIFE® Smart Food™ Peanut Butter Flavour will be presented in exclusive, limited-edition packaging, that will be available from September 2023 through to the end of March 2024. “There will be four packs that showcase the FUTURE TRIBE sports stars, including South African sports stars like Rugby sensation, Damian Willemse, cricket player, Suné Luus, soccer legend, Siphiwe Tshabalalala, and netball sensation, Precious Mthembu. The FUTURE TRIBE campaign also offers consumers an exciting opportunity to secure a guaranteed portion of R5 million in prizes. Prizes include sports vouchers, kids’ sports lessons, pre-paid electricity, and data bundles, among others, catering to a diverse range of interests and needs.

As with all the FUTURELIFE® Smart Food variants, the new FUTURELIFE® Smart Food™ Peanut Butter Flavour is enriched with Moducare®, a daily immune supplement made from a patented blend of natural plant sterols and sterolins. It is high in dietary fibre, offers 19 essential amino acids, has a low glycaemic index (GI), and is gluten-free.

FUTURELIFE® Head Dietician, Angela Leach, FUTURELIFE® adds that the new Peanut Butter flavoured Smart Food™ also boasts a powerful blend of nine essential vitamins and minerals that contribute to the normal functioning of the immune system. This includes Vitamin A, Vitamin B6, Vitamin B12, Vitamin E, Iron, Selenium, Zinc, Vitamin D, and Vitamin C. With its bone support benefits, fatigue-reduction properties, and total offering of 21 vitamins and minerals, FUTURELIFE® Smart Food™ Peanut Butter Flavour is a great choice for South Africans looking to make smart nutritional choices that lead to healthier and happier lives.

“We are continually seeking opportunities to leverage nutrition to enhance the overall well-being of South African families and athletes, and FUTURELIFE® Smart Food™ Peanut Butter Flavour represents yet another step in the journey towards achieving our goal,” Eichstadt concludes.

For more information about FUTURELIFE® Smart Food™ Peanut Butter Flavour and the “FUTURE TRIBE” campaign, visit www.futurelife.com.