The picturesque town of Robertson, fondly known as the valley of wine and roses, was the perfect stage for Hinds Spices to unveil their latest innovation: the brand-new bottles and sensational Signature Blends range. With its vibrant charm and culinary allure, Robertson became the ultimate destination to spice things up like never before.
As part of the launch, Hinds Spices proudly sponsored the renowned Wine on the River Festival, transforming the event into a flavourful spectacle. Attendees were treated to a dynamic celebration filled with live music, exquisite wines, and an abundance of culinary delights – all enhanced by the bold and versatile flavours of Hinds Spices.
To showcase the power of the new range, Hinds Spices curated an exclusive tasting menu that included delectable creations featuring their new blends. Festivalgoers marveled at the menu, which perfectly complemented the vibey atmosphere while demonstrating the exceptional flavour profile and versatility of the new products.
The activation not only celebrated the launch but also reinforced Hinds Spices’ commitment to being the strong one, delivering bigger, better, and bolder taste experiences that empower consumers to elevate every meal.
Shevani Singh, Brand Manager for Hinds Spices, shared her excitement about the event: “The Wine on the River Festival offered the perfect platform to connect with our consumers in a meaningful way. This activation was more than just a product launch – it was a celebration of flavour, creativity, and community. We are proud to deliver products that inspire South Africans to make more of every meal, every time.”
The activation in Robertson marked a milestone for Hinds Spices, cementing the brand’s position as a leader in the South African spice market. From the picturesque setting to the immersive tasting experiences, the event delivered an unforgettable blend of flavour and festivity.
For more information on the new Hinds Spices Signature Blends range and recipes that bring bold flavors to life, visit the website.
