Pioneer in the dairy industry, Woodlands Dairy’s First Choice, is delighted to announce the launch of its newest products: a delectable Low-Fat Drinking Snack and a Low-Fat Dairy Snack, designed to cater to health-conscious consumers.
Combining great taste with the goodness of low-fat dairy, these guilt-free and nutritious snack offerings, meticulously crafted with the perfect blend of taste and health-consciousness, are set to captivate the market’s appetite for both flavour and wellness.
Low Fat Drinking Dairy Snack: A Guilt-Free Treat on the Go
Marilee Jansen van Nieuwenhuizen, Brand Manager at Woodlands Dairy and First Choice, says that the new drinking dairy snack caters not only to those who enjoy the refreshing drinkable format, but also to individuals seeking a fast and nutritious snack to fill the gaps between meals. “It serves as an ideal addition to lunchboxes, a tasty snack to enjoy between meals, and a reliable source of hydration and nutrition for individuals with busy, on-the-go lifestyles.”
First Choice’s Low Fat Drinking Dairy Snack will be available in Strawberry, Granadilla, Peach, and Caramel Fudge. Van Nieuwenhuizen continues: “While the fruity options remain a top choice, we’ve included the appetising Caramel Fudge variant for those seeking a dessert-inspired experience. Moreover, the chosen colours for the packaging hold significance as they represent the delightful flavour variants, with pink symbolising strawberry, orange embodying the succulent essence of peach. The regal purple hue signifies the exotic flavour of granadilla, and the inviting light brown denotes the indulgent caramel fudge variant. Each shade evokes the essence of the flavour it holds, making the selection easily recognisable and memorable.”
Low Fat Dairy Snack: A Flavourful Journey for Every Palate
Van Nieuwenhuizen explains that the company’s aim with their Low Fat Dairy Snack is to enhance the array of tasty and health-conscious snacking choices for consumers. “It’s designed to be a delicious and satisfying snack that can be enjoyed as part of a balanced diet. The range will include flavours such as Strawberry, Peach & Apricot, Litchi, Vanilla, Vanilla Choc Chip, and Caramel. These variants have been thoughtfully curated to cater to diverse taste preferences.”
The Litchi variant is tailored to those who relish tropical notes, while Vanilla and Caramel evoke the timeless appeal of classic dessert flavours. The Vanilla Choc Chip, on the other hand, seamlessly blends the timeless essence
“Our Low Fat Dairy Snack presents a versatile option, suitable for breakfast either alone, with fruits and granola, as an ingredient in a smoothie, or as part of a lunchbox or on-the-go snack,” van Nieuwenhuizen add
Why low fat?
Individual dietary preferences and needs can vary significantly, but opting for low-fat dairy drinks presents a beneficial choice. “By choosing low-fat options, consumers can reduce their overall fat intake, potentially aiding in maintaining a healthy body weight. However, it’s important to note that even with lower fat content, these dairy snacks remain rich in the essential nutrients found in traditional dairy products. Consumers can enjoy a delicious and wholesome treat without compromising on the nutritional value it offers,” van Nieuwenhuizen adds.
The Drinking Dairy Snack will be offered as a single serving in a 250g bottle-shaped container, thoughtfully designed with classic curves for comfortable handling, whilst the Dairy Snack will be available in 6 x 100 g Multipacks, 1 kg Tubs and 250 g Drinking Snack bottles.
Its captivating aesthetics feature a striking circle design, simple yet bold, capturing the customer’s gaze and leaving a lasting impression. Beyond their artistic appeal, the flowing lines and vivid colours serve the dual purpose of facilitating quick flavour identification and selection at a glance. “The circle design acts as a visual metaphor, reminiscent of a target, perfectly aligning with the product’s purpose: hitting the bullseye to satisfy hunger pangs with its nutritious and fulfilling properties. It will ‘hit the spot’ every time,” she adds.
Van Nieuwenhuizen underscores the multifaceted appeal of this new offering. “These delightful options seamlessly complement lunchboxes, serve as flavourful snacks for breakfast and those in-between moments, and offer a reliable source of hydration and nutrition for individuals leading busy, on-the-go lives.”
To amplify the launch, in-store Point of Sale displays, engaging wet demos, active social media support, and an exciting lineup of consumer competitions are in the pipeline for the upcoming year.
Marisa Maccaferri, Marketing Executive for Woodlands Dairy and First Choice, confirms the importance of these sought-after product categories. “With our continuous drive for innovation, our company aims to elevate our customers’ overall experience and fulfilment. Our primary objective is to better cater to their preferences and needs, and the introduction of the First Choice Drinking Dairy Snack, as well as Dairy Snack, allow us to provide an additional, convenient, and versatile option,” she concludes.
First Choice Low Fat Drinking Dairy Snack and Dairy Snack will be available at retailers including Pick ‘n Pay and OK. (RRP 250 g Drinking Dairy Snack R13.99; 1 kg Dairy Snack R26.99; and 6 x 100g Dairy Snack between R16.99 and R19.99)
First Choice – The Good Choice!
